About Heartland Fiesta

Neighbourhood centres are no stranger to heartlanders. They have faithfully served Singaporeans in more ways than one. They are a melting pot of good, affordable, local hawker fare; like a giant convenience store for your daily necessities and perhaps even a fashion thread or two. Ultimately, they are places that are so familiar and comfortable for peopke to get together that they seem to be like home beyond home.

Heartland Fiesta started in 2009, by a team which strongly believes that heartland neighbourhood centres are a gem not to be neglected and should be sustained.

Heartland Fiesta is an annual island-wide heartland event that sets to promote what the heartlands have to offer and provides a platform for heartland merchants to showcase their products and services.

Over the years, many corporate partners have also used Heartland Fiesta to reach out to the more than 80% Singaporeans who live in HDB estates, as well as heartland merchants.

One of the annual highlights of Heartland Fiesta is the 10 Cent Deals Marathon where shoppers get to purchase items for 10 Cents Only for a limited time at participating merchants! Check out our media coverage for more details.

We welcome you to join us in this annual celebration of your heartlands.



For enquires on Heartland Fiesta:

Heartland Merchants or Merchants’ Association

Corporate Partners or Roadshow Vendors

General Enquiries