Going Loco with Choco

Posted on 2 Mar, 2012 | Shop Magazine

Do you know why giving chocolates for your sweetheart is so popular?

Eating chocolate affects us so much, because it causes our brain to release certain bio-chemicals known as neurotransmitters that create a feel-good mood. Happy neurotransmitters called endorphins help reduce stress and lead to feelings of euphoria. As more chocolates are eaten, the levels of endorphins released into the brain increases, making chocolate our comfort food. We feel less pain and and this lowers our stress levels.

Apart from releasing endorphins, chocolates, which also contain tryptophan, triggers the release of another common neurotransmitter serotonin, an anti-depressant.

Chocolates is associated with romance because chocolates cause the release of another neurotransmitter, phenylethylamine, called the “chocolate amphetamine". Phenylethylamine causes changes in blood pressure and blood-sugar levels. It causes our pulse rate to quicken, and we feel excited and alert. This is the similar feeling we have when we are “in love”. That is why they call phenylethylamine the"love drug".

Are these reasons enough for us to munch down a chocolate bar? Or perhaps we can head off to any of these bakeries known for their signature chocolate cakes.

Choc.a.bloc www.chocabloc.biz                                      
Blk 86 Bedok North St 4, #01-179 (S) 460086
Telephone: 6446 6096
Bus Service: 222, 17, 14

Jane's Cake Station
265 Jalan Kayu 799493
Telephone: 64811322
Bus Service: 85, 86

Lana Cake Shop
36 Greenwood Avenue 289239
Telephone: 6466 5315
Bus Service: 74, 151, 170, 171, 174

Vicky's www.vickycakes.com
28 Holland Grove Road 288805
Telephone: 64664000
Bus Service: 7, 61, 75, 156, 165

Awfully Chocolate www.awfullychocolate.com
Sembawang Hills 4 Jalan Kuras Sembawang Hills Estate 577723
Telephone: 64517104
Bus Service: 167, 980, 169, 163, 265

131 East Coast Road 428816
Telephone: 63452190
Bus Service: 12, 32, 40



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