Going Loco with Choco

Posted on 2 Mar, 2012 | Shop Magazine

Do you know why giving chocolates for your sweetheart is so popular?

Eating chocolate affects us so much, because it causes our brain to release certain bio-chemicals known as neurotransmitters that create a feel-good mood. Happy neurotransmitters called endorphins help reduce stress and lead to feelings of euphoria. As more chocolates are eaten, the levels of endorphins released into the brain increases, making chocolate our comfort food. We feel less pain and and this lowers our stress levels.

Apart from releasing endorphins, chocolates, which also contain tryptophan, triggers the release of another common neurotransmitter serotonin, an anti-depressant.

Chocolates is associated with...

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